Thanks to COVID, the Rent Is Unpayable. Where Is the Government?

Acting under emergency powers, governments across the country have shuttered restaurants in response to the COVID-19 pandemic. When we reopen, our sales will be a fraction of pre-pandemic levels, and will not be enough to pay rent. Immediate government action on rent relief is needed or there will be a mass failure of restaurant businesses, leaving untold thousands unemployed, depressing sales tax revenue, and leaving gaping holes in the fabric of our communities. California’s proposed law SB939—which, if passed, would give restaurant tenants the option to walk away from an untenable lease—is a step in the right direction.

The restaurant industry wants to do its part, but without help, we are on the brink of mass extinction. In the Bay Area where I live, restaurants have been closed, by government order, for over two months—with at least weeks still to go. When we are finally allowed to reopen, the road to recovery will be long and littered with obstacles: mandatory caps on dining room capacity, the likely prospect of future COVID outbreaks, and a persistent quarantine mindset among consumers. What happens to downtown business lunch traffic when all the white collar workers are still taking Zoom meetings from home? And just how, exactly, are my customers supposed to enjoy the dine-in experience in a mask? 

Independent, family-owned restaurants cannot survive this toxic landscape. These businesses operate on razor-thin margins to begin with. And then the cash flow stopped, overnight, when the shelter-in-place orders issued in March. Cash is now long gone, because anything in the bank in March was used to pay February’s bills as they continued to trickle in. Limited sales from takeout and delivery during the shutdown might generate enough revenue to keep a few employees working, pay the cost of goods and the electric bill, but it comes nowhere close to  paying all the bills.

When we reopen, we can adjust labor and inventory to match demand to a certain degree, but we cannot control our fixed costs. And the biggest fixed cost—by far—is rent. Commercial rents were sky high relative to sales before the pandemic, particularly in the Bay Area and other coastal markets. For restaurants emerging from months of zero revenue into a world of 50% revenue, the pre-pandemic rents will be what put us out of business. Reports of permanent restaurant closures are already mounting, and we have not even reached the end of shelter-in-place. There is a good reason The Cheesecake Factory announced, on March 18, that it would not pay April rent amidst the shutdown. It’s a choice between paying rent and immediate insolvency.

Resolving the rent problem is, without question, the critical predicate to restaurant survival. Here’s an all-too-common scenario I see, both in my own business and in that of my commercial tenant clients at work: in response to a COVID-related plea for rent relief, the landlord offers two or three months of deferred rent, with rent increasing over pre-pandemic levels in June or July, in order to pay the landlord back. In other words, landlords want tenants go into debt, so that landlords can get paid 100 cents on the dollar, thus taking no share in the pandemic’s economic costs. In this scenario, tenants will pay higher rent to operate while, at the same time, the government has shut down half of every dining room.

Landlords are able to take this position, and often get away with it, because the commercial landlord-tenant relationship is inherently asymmetric, particularly with respect to small business tenants with limited bargaining power. For example, many landlords require tenants to sign personal guaranties, obligating the tenant’s owner individually for unpaid rent. Landlords collect five-digit security deposits at the outset of a lease. Tenants typically invest at least hundreds of thousands in creating a restaurant space, which the landlord keeps when the tenant vacates. Perhaps most critically, in most business relationships, when extraordinary circumstances— earthquake, flood, or pandemic—prevent the performance of a contract, the contract can be suspended or terminated. But most commercial leases contain a “force majeure clause that can require the payment of rent even when disaster prevents the tenant from operating. The landlord bears no downside when sales are poor—even when caused completely by external factors. That means when the world blows up, the landlord won’t have to provide the leased space, but the tenant may still have to pay rent.

This lopsided relationship is problematic in normal times. It is an emergency in the midst of the COVID-19 pandemic. If small businesses cannot get reasonable rent relief in the near future, a substantial number of them will not reopen. The jobs associated with each closed business will be permanently lost, small business owners will be financially devastated, and local governments will lose sales tax revenue desperately needed to provide essential services. Local communities will lose their amazing diversity of restaurants and shops, which will be replaced slowly—and, more likely than not, by large corporate chains. The courts, meanwhile, will be overwhelmed with landlord-tenant civil lawsuits, unlawful detainer actions, and bankruptcies.

Governments at all levels need to get involved, and they need to do it soon. At the federal level, the government should provide relief funding for commercial landlords, so that rent on the ground can be waived—not merely deferred—during the shutdown period. Canada has already announced an Emergency Commercial Rent Assistance (CECRA) program for small businesses which, according to the Canadian government, “will lower rent by 75 per cent for small businesses that have been most affected by COVID-19.” There is every reason to implement a similar program in the United States. Fixing the manifest defects of the PPP program would be a great start, but a full restaurant industry bailout, like the one being proposed by Rep. Earl Blumenaur from Oregon, is ultimately what the industry needs to survive the next 12-24 months.

At the state and municipal level, governments need to ensure that the burden of the COVID-19 shutdown is shared by landlords, and not borne solely by tenants. Those governments should immediately pass emergency legislation imposing vacancy taxes to discourage evictions, requiring landlords to compensate COVID-evicted tenants for the value of tenant-funded leasehold improvements, preventing landlords from enforcing personal guaranties for unpaid rent during the shutdown and ramp-up, voiding rent exclusions from force majeure clauses, and extending eviction protection. California’s pending SB939 is a strong step in toward balancing the incentives and getting landlords to the bargaining table—if it actually passes and becomes law.

This is not to point the finger at all landlords, some of whom are working with tenants in good faith to navigate the crisis, nor is it to suggest that landlords should be saddled with all the costs. The problem is that costs need to be distributed equitably among all stakeholders, and too many landlords are already playing hardball with tenants, in an effort to avoid being saddled with any costs at all. Many will eventually realize on their own that their economic interests necessitate providing real rent relief, but that is not guaranteed. This is an outright emergency, and it can only be resolved by our elected officials, who must step in and level the playing field—before it’s too late.

Tokyo: The Real Magic Kingdom

Can it be gainsaid that Tokyo is the most magical place on earth? I should think not, but I recognize this is a matter of opinion, and others might have a different view of “most magical,” or even of what qualifies as “magical” in the first place. Disneyland calls itself the “Magic Kingdom,” at least implying that it has some claim to “most magical.” But in what respect is the manufactured Disney experience “magic,” if I may put the question to the Walt Disney Corporation? I concede Disneyland could be “magical” for at least some small children, but I imagine an adult might use other words to describe it. “Exhausting” and “expensive” come to mind. I’ve never been to Disneyland—or even wanted to go, for that matter—so I’m not exactly an authority. It’s an educated guess on my part, but I think the odds are good I’m in the ballpark.

Tokyo Scenes. Clockwise from upper left. (1) Hedgehog Paradise, Asakusa; (2) Fuji-san from Tokyo Sky Tree; (3) Mameshiba Cafe; (4) Habushu, awamori-based Okinawan pit viper liqueur; (5) Yoyogi Koen; (6) Hachiko (yes the actual one) stuffed in a museum.

Tokyo Foods. (1) Spicy yuzu-chintan ramen; (2) Monjayaki; (3) Umibudo; (4) Japanese Denny’s

One thing I can say with some assurance is that the Magic Kingdom does not enable its visitors to eat a dozen pieces of toro, for less than $30, twenty-four hours a day. If this was Tokyo’s only attraction, it would, in my view, give the city a reasonable claim to ''magical” status. And surely the kid’s pancake set at any of hundreds of Tokyo Denny’s is more kawaii than any comparable breakfast entree at a Disney theme park. Now consider the fact that in Tokyo, at certain cafes, a hedgehog will be delivered to you with your coffee, so you can spend time together while enjoying your drink. I suppose this is as it should be. Why, after all, can’t I rent a hedgehog as a beverage accompaniment here in our California metropolis? No doubt our public health authorities wouldn’t be as sanguine about the whole thing as their Japanese counterparts. Perhaps they should revise their crabbed view of what constitutes a sanitary beverage experience. Until they do (i.e., never), one must make haste to Edo to satisfy the innate human need for hedgehog companionship in a public eating establishment.

Tokyo Sky Tree. Four views.

The same can be said for the many species of animal cafe found in Tokyo. Owls, falcons, reptiles and now—eureka!!—mameshiba cafes! What is this, you ask, and why am I so excited about it? Mame is Japanese for “bean,” so these are “bean shibas”—miniature shiba inu dogs. When planning our trip last month, we naturally settled on the mameshiba cafe as our chosen pet cafe destination, what with the obvious business nexus and all. It’s not like we have some unmet need to spend time surrounded by Japanese dogs. There are, after all, two of them under my feet as I type; my life is lived in a shiba cafe of sorts, albeit one where I’m responsible for cleaning up the dog hair at the end of the day. Of course, our shibas are not mame, and we are cognizant of the inverse relationship between size and cuteness, so the mameshiba cafe had the potential to unlock new levels of dog experience.

Mameshiba Cafe. Doggie diapers, dog staff, and Shiba Ramen.

Miscellaneous Japan. Clockwise from upper left: (1) Sake sake sake; (2) Street-facing tank at fugu (puffer fish) specialty restaurant, Asakusa; (3) Oshiri Tantei, aka Detective Butt, hugely popular children’s book series; (4) Wagyu yakiniku restaurant, Asakusa.

In planning the trip, we assumed we’d only have time to visit one pet cafe. By happenstance, we ended up visiting three. The hedgehog cafe was on a main street two blocks from our hotel in Asakusa, and was ideally positioned when we needed and afternoon pick-me-up of caffeine and sugary drinks. And there was an owl cafe underneath the mameshiba cafe, and discount tickets for the former came with tickets to the latter. Of course I wanted to see owls again. I’ve chronicled the owl cafe phenomenon here before (magical!), although I now have a concern over the wild proliferation of Tokyo owl cafes since our first visit to one in 2015. Owl-sploitation may be on the rise. The original cafe we visited (Fukuro no Mise) appeared to take really good care of the owls, with three handlers present and mediating all customer-owl contact. This time, the cafe was operated by a single cashier sitting at an entry kiosk, with the owls attached to isolated perches along the route through a sort of forest trail setting. Several of the owls were not comfortable with human contact, which isn’t surprising given that visitors are left half-unsupervised as they wander the trail. Who knows what people do to them, or how they’re treated after hours. We left feeling a bit sad and uneasy about the whole thing. This owl cafe (and I assume many similar copycat cafes) was definitely not magical, although I’d gladly go back to one where the animals are treated well.

Sushizanmai. I love this chain of sushi restaurants in Tokyo. At least some are open 24 hours a day, and the quality control is excellent. The “Magurozanmai” costs 3000 yen—that’s only $27 with current exchange rates!

The mameshiba cafe was a decidedly happier place. A “dog staff” of twelve, the youngest ones wearing doggie diapers, roamed around, played, and snoozed—the kinds of things dogs do. There was plenty of human staff, and the setup left little risk of customer mistreatment of the dogs. Almost all the dogs were females, sensibly, because the last thing anybody needs in a small, crowded room is a dominance contest between testosterone-addled males. The dogs may be mame, but sharp teeth are sharp teeth.

Now just to be clear, our time in Tokyo was not all animal cafes, but when you’re with a six-year-old, choices have to be made. Other such choices included soft serve ice cream (aka sofuto kuriimu) at least once a day and, with great sadness, turning away from the Vermeer exhibition in Ueno Park. If you’ve ever seen a Vermeer in person, you understand my disappointment. On the other hand, we only noticed the Vermeer event en route to the National Museum of Nature and Science, which is a world-class science museum. Astoundingly, it had a floor dedicated entirely to chemistry including—much to my delight—exhibits on stereochemistry and atomic orbitals!

Chemistry. Clockwise from upper left: (1) Stereochemistry - enantiomers; (2) carbon fullerene; (3) periodic table; (4) atomic orbitals.

Kindergartner in Tokyo. Ice cream, hedgehogs, and endless places to make a face.

Japan Tour 2018! Wine, Whisky, and Angry Birds Pop!

According to the flight monitor, we’re at 33,000 feet, six hours to the west of San Francisco. The fasten seatbelt sign is on. I just declined United’s in-flight meal service, except for the after-dinner ice cream, an Asahi, and a club soda. Why disturb the memory of the fabulous crispy tonkatsu and shrimp fry setto I ate at Narita? Why, for that matter, disturb my digestive system? That’s not to say I didn’t eat United’s food on the way to Tokyo—I did—but at this point I feel like it can only lead to regret. Here’s to hoping our bag of accumulated snacks gets me through to SFO. We do need to finish that bag of Japanese smoked bacon before we go through customs, after all. I really want to say no to the breakfast service when the time comes.

Is it worth taking a Xanax and trying to knock myself out for a few hours? Or will well-timed interruptions from the kindergartener in the next seat keep me hovering in a miserable purgatory, simultaneously too on edge to sleep and too tired to entertain myself. I’ll give it a half hour and see how things sort themselves out. This is only the second time I’ve opened my computer in over a week. The first effort ended abruptly when the company-issued security software prevented me from accessing a Japanese home wireless network. I took it as a sign to stay the fuck away from the computer for a few days. After all, I could still keep track of developments in Trump’s America from my iPhone. Mercifully, nothing particularly newsworthy happened in my absence; the post-midterms indictment parade is still a matter of speculation. The exception being those horrific fires in California, and the toxic smoke they dumped on the Bay Area for over a week. Finally (!) it rained the other day and cleared the air. With the Thanksgiving holiday, work email traffic was minimal; nothing requiring my immediate attention. As it should be.

My iPhone, nonetheless, was a busy place. Lots of pictures to take and lots of instagramming to do, with all things Japanese being on-theme for each of my various accounts. I had to make up for lost time, having done a particularly poor job keeping up this year. And I spent a stupid amount of downtime playing Angry Birds Pop—which is going to get deleted upon return to regular life. I got addicted to that game once before and had to delete it, then I had the bright idea to reinstall it after I got a new phone last month. Clearly I haven’t learned an appropriate level of self-control since last time.

Some time has passed. I tried to take a nap, sitting in the middle seat between Hiroko’s reading light and Cato watching a movie. Turning away from the light, I left my face exposed to intermittent tweaking by that infuriating little imp. I went in for subdued electronica—Boards of Canada’s Tomorrow’s Harvest—it has a melancholy and scratchy vibe, so I’d hoped it would do the trick. Maybe that album is too unsettling for sleep music. It should be obvious from the cover, how it shows San Francisco in a way that seems to anticipate the California wildfires. I don’t know. I should have gone for my default sleep inducer, Charlton Griffin’s dusty, British reading of Decline and Fall of the Roman Empire—preferably one of those many endless, obscenely arcane chapters about the military capabilities of the ancient Goths, or the development of Christian theology in the Fourth Century. Try staying awake during one of those and let me know how it works out. These, of course, are to be contrasted with anything about feeding Christians to bears (or insert carnivore of choice) or the political moment of Diocletian (“that artful prince”), setting aside the tedious passage about his reformation of the civil service. That bit has proved too much for even me to handle. Anyway, I regret not taking the Xanax.

I digress. This trip to Japan was our first real vacation in two years, and it was a welcome holiday. It was also a good deal of hard work, trotting around a rambunctious six-year-old, keeping him well-fed and entertained. Hiroko wanted to take him to meet her parents in person, which we can all agree is a noble objective. It was also a big success—including a tri-generational road trip to a ryokan (Japanese hotel) & onsen (hot spring) in grandpa’s hometown in Yamanashi Prefecture. In Yamanashi, we saw many old people. We also saw Uncle Kiyoshi’s shiba inu gobble up half a pile of his own shit, eagerly and decisively, before we intervened and stopped him from completing the meal. Cato was as delighted by this scene of excretory carnage as we were horrified by the spectacle of a shiba (of all dogs!) doing something so filthy. No kisses from Pochi, I’m afraid.

We did get a full day of adult time up there, though, leaving Cato, Jiji, and Baba to fend for themselves at the hotel while we visited a Japanese winery and took a tour of Suntory’s Hakushu Distillery. As for the wine, we only recently became aware that Japan even has a wine industry. They specialize in a white wine grape called koshu. The winery we visited—Grace Wine (a mythological reference, it turns out, to the Three Graces)—makes superb wine. We learned all about the terroir reflected in their various products, checked out a vineyard, and did a tasting. Our favorite was an oak-barrel-aged white wine that I dearly hope we can find a way to import to the U.S. The Periodic Table needs some wine on the menu, and we’ve wanted to fill that slot with some Japanese wine. 

The Hakushu tour was amazing, and I’d recommend it to anyone with an interest in whisky, if you’re willing to make the trek up to the Japan Alps to do it. It’s a couple hours by train from Tokyo, although it’s a popular tour and you have to book a slot at least a few weeks in advance.  The distillery is set in a forested bird sanctuary at the foot of some 9000-foot peaks, and you can visit the well-curated Museum of Whisky while you’re there. The tour itself walks you through the whisky-making process, from the wort production to the massive pot stills where they do the double distillation. Then you take a shuttle to one of the whisky aging facilities—a cavernous building housing a staggering number of barrels, the air so heavy with whisky vapor that those of sensitive constitution are advised to wait outside.

Notwithstanding the fact that Hakushu has seventeen of these buildings, their whisky is in such short supply that there was none to buy in the gift shop!  You can, however, buy Makers Mark or Jim Beam, those venerable brands having been acquired by Suntory a few years ago. But if you’re into Beam, you can save your purchase for Safeway, and instead buy a package of the (delicious) whisky pairing chocolates.  The event concludes with a guided sit-down tasting (with snacks!) and instructions on making the perfect whisky highball. Well, it does so long as you are not a woman who is pregnant or nursing. In a remarkably unapologetic display of paternalism, such guests are given juice in lieu of whisky. Not being pregnant or nursing women, we drank up everything at the tasting and then paid a post-tasting visit to Bar Hakushu and did a flight of Suntory’s long-aged whiskies—21-year Hibiki, 18-year Yamazaki, 18-year Hakushu, and 17-year Chita. Spectacular.

But that’s only part of our trip! Next time we’re off to Tokyo, stopping at a parade of animal cafes and filling our mouths with toro!

Hands Off My Money! How to Win Your Small Business Dispute + Bonus Case Study!

I really don’t know how a person can run a small business without also being a lawyer. You do a lot of transactions, of one kind or another, and every transaction runs the risk of somebody trying to fuck you and take your money. That’s not to say that everybody out there is trying to get away with something—most aren’t—but a not insignificant number of transactions end up in some kind of dispute. You have to be able to protect yourself from corporate rapine, among other things.

As a small business, you’re frequently at an inherent disadvantage. Your counterparty is often a bigger entity with more resources and more bargaining power. Maybe to do business with them, you’ve been forced to sign some shitty one-sided contract of adhesion that lasts for years or automatically renews without notice to you. A year into the contract, you realize this company sucks, but good luck breaking up with it. Somebody has just done fucked you and taken your money. Just like that.

The Village Lawyer. Pieter Brueghel the Younger (1621).

The Village Lawyer. Pieter Brueghel the Younger (1621).

Keeping Your Money: Suggested Tactics

So how do you get control of this sordid business and hold on to your money? It obviously helps to be a lawyer, especially a litigator. If you know the law and do commercial disputes for a living, you have valuable resources to throw into the fray. Most people aren’t lawyers, thank goodness, so that’s not going to be a fallback except in rare instances. You can always hire a lawyer to do it for you, and you absolutely should if there’s a lot at stake. But what do you do when $2000 are on the table, or even $5000? Attorney fees probably make hiring a lawyer unrealistic. You’re on your own, just like you were when the landlord in your last apartment complex tried to shake you down for your security deposit over some dubious move-out charges.

You don’t need a lawyer, though, as long as you’re in command of the facts and have your eye on the endgame. What you’ve got to do is make it as expensive as possible for the other side get (or keep) your money. Shady companies have lots of folks they can take advantage of, and where they choose to focus their resources is just a cost-benefit question. Change that calculus for them, and they’ll go take a shit on somebody else. If enough people make it painful enough for them, maybe they’ll start re-thinking the way they’re doing business altogether.

Usually mere resistance, without something more assertive, isn’t going to work. If they don’t already have your money, you have a certain tactical advantage. They’ve got to work to come get it. But if they do have your money, you’re in a weaker position, because the burden is on you to get it back. The key is to identify what, specifically, they did wrong, and leverage it as hard as you can to get what you want. If you can credibly claim they violated some consumer protection law, where you could get punitive damages, that will probably get their attention.

Handsome Caucasian Lawyer. That’s the actual name of this stock photo listed on the Internet.

Handsome Caucasian Lawyer. That’s the actual name of this stock photo listed on the Internet.

Let There Be Treble Damages!

Treble damages, punitive damages, statutory damages, attorney fees. Appropriate use of these terms is to your advantage. A threat to involve the State AG’s office or federal regulators may be worth throwing into the mix, especially if it’s a consumer dispute. Whatever you do, put it in writing, and then send certified copies to the company’s general counsel and CEO. Important people don’t want to spend their time dealing with your shitty little $1500 dispute. That, too, is to your advantage, so long as you’re credible and willing to invest in the dispute.

A well-placed review of the company on a third party’s review site can also be effective if done right. In fact, find three or four sites and put your review up everywhere. I’m not talking about a stupid-ass Yelp review, in the manner of some self-satisfied nincompoop rating a ramen shop 1 star because he does’t understand the difference between ramen and pho, and thought he was going to a pho restaurant. “This so-called pho restaurant does not serve pho. The noodles were all thick and chewy and the soup was covered in a layer of fat. Disgusting! DO NOT EVER GO TO THIS RESTAURANT. I know authentic pho and this was NOT authentic. Totally fake!”

My point: your review has to make sense and be compelling. It’s not about being an opinionated buffoon, it’s about being factual, credible, and committed to getting a result. Obviously, this tactic only works if the company in question cares about online reputation. Some do—considerably. Last year, as part of a confidentiality clause in a settlement agreement I entered with a tech service provider, I was required to pull down my reviews of the service. It was really important to them that the reviews come down.

For things to work out, though, you have to be in the right, preferably as a legal matter. At least you need to have equity on your side—some sense that, even if not unlawful, you’re being treated unfairly. I’m not suggesting that you go out and take advantage of somebody, after all. I wouldn’t tell to you act like Donald Trump and screw contractors as routine business practice. I’m suggesting there are ways to level the playing field when somebody bigger is trying to take advantage of you.

Aramark: A Case Study

And now a small case study, involving the linen services company Aramark. Terrible company. The worst. We used Aramark for towels and aprons at our stores until earlier this year. At some point, after using the service for 18 months or so, we noticed the prices had increased dramatically, without notice or explanation. When we tried to find out why, we couldn’t get anyone to call us back. Meanwhile there were all sorts of problems with the deliveries—overcharges, missing items, etc. Aramark wouldn’t address those either. So we terminated the service and switched to a new vendor.

Aramark responded by trying to charge us $5000 for “liquidated damages” because, they said, we had a multi-year contract that we were breaching by terminating. We’d never seen this so-called “contract,” and had no reason to think one existed, let alone that we couldn’t terminate it for cause. Give me a break.

Aramark’s demand and my responsive demand are below. Please note: I do not ordinarily write demand letters quite as gleefully contemptuous, as toweringly disdainful, as this one. I’ve worked hard to purge snark from my legal writing over the past decade, as much as possible, but sometimes it cannot be helped. It also seems my id is liberated, just a bit, when I’m representing myself instead of a client. Spoiler alert: Aramark never contacted us again after this letter.

An Outrageous Demand

Aramark Demand Letter. We got two of these things, one for each of our stores. They wanted over $5000 in total.

An Appropriate Response

Dear Mr. Hall,

I am in receipt of your letters dated January 26, 2018 regarding the above-referenced account, entitled “Breach of Contract” and using terms like “liquidated damages,” which, as a non-lawyer, you clearly do not understand.  Your threatening use of this term to consumers is misleading and is likely in violation of California consumer protection and unfair competition law.  

I write to confirm that Shiba Ramen Corporation (“SRC”) will be terminating Aramark service as of February 28, 2018, per our prior written notice dated January 21, 2018 (“Notice”).  Should Aramark attempt to enforce its so-called “rights,” as you threaten in your letters, you can rest assured Aramark will find itself on the receiving end of a lawsuit for damages, as well as complaints to the California Attorney General and other applicable consumer protection authorities. 

I am SRC’s General Counsel and a professional civil litigator, and I look forward to providing maximum public exposure to Aramark’s dubious and unlawful business practices.  I also look forward to taking discovery about Aramark’s conduct, including your deposition, where you can tell me, under penalty of perjury, all about your knowledge of “liquidated damages,” and your practices of improperly threatening consumers to continue with unenforceable “contracts.”  Your letters make me wonder whether any class action attorneys are investigating Aramark’s practices.  If you take any adverse action against SRC, we will be sure to find out.  Surely you have sent out countless letters to aggrieved consumers threatening liquidated damages and inducing them to either pay money they do not actually owe, or to continue using Aramark’s deficient services.

With respect to the merits of your claim against SRC, we do not understand that we have any contractual obligation to use Aramark’s service through December 17, 2018.  We have never seen any such contract, and nothing has ever been provided to us by Aramark.  Is it Aramark’s typical practice to fail to provide supposed “contracts” to customers, and then claim “breach of contract” when a customer terminates in consequence of Aramark’s deficient services?  Just making a wild guess here, I’d say the answer is a resounding “yes.”

Even if there is some sort of “contract,” it is undoubtedly terminable for cause.  As explained in our January 21 Notice, a copy of which is attached for your convenience, Aramark’s service has been deficient in numerous material respects.  Indeed, Aramark has invoiced us for services that have not been provided, and thereafter failed to resolve those problems when brought to its attention.  Our position is that Aramark owes us money, not the other way around.  Moreover, Aramark’s monthly invoices increased dramatically, without explanation, during the course of 2017.  When we attempted to contact Aramark customer service about our invoices, we were given no explanation, and the Aramark representatives who promised to follow up with us never actually did. 

Now, getting back to Aramark’s “liquidated damages.”  Please note that liquidated damages clauses like the one you are purporting to enforce—I have not actually seen it, because no “contract” was provided to SRC—are considered unenforceable penalty clauses by California courts.  As the Supreme Court has stated, a liquidated damages clause is unenforceable where, as here, it “bears no reasonable relationship to the range of actual damages that the parties could have anticipated would flow from a breach.”  Ridgley v. Topa Thrift & Loan Ass’n, 17 Cal.4th 970 (1998). 

Your absurd demand for over $5000 in “liquidated damages” is obviously an unenforceable penalty.  Do you seriously think any court would require a consumer to pay this kind of money for services that have not been provided, particularly in connection with a contract of adhesion that has not even been provided to the consumer?  Aramark suffers no damage from our termination because it no longer gives us any products or services.  We have paid for all Aramark services received to date, and that is all the law requires.  We do not have anything of yours in our possession, except for previously-invoiced materials that Aramark will be collecting prior to the February 28 termination date.     

Your unconscionable conduct is just the kind of thing that will trigger attorney fee awards and punitive damages.  And, of course, Aramark will be subject to actual damages for invoiced services that it did not provide, and for any overbilling in connection with SRC’s accounts. 

This is not a fight you want, I assure you.  You will lose and it will cost you.

Jake Freed

President & General Counsel/Shiba Ramen Corp./California State Bar No. 261518

Cc: Aramark Executive Offices & General Counsel

Construction Cluster#%$!

Last December I sat down to write about the state of the Shiba Ramen business, two years in. But as my last post explained, I dialed out for the past nine months, and I'm just revisiting this now. At this point, we're closing in on three years. A year and a half since we opened the second Shiba Ramen, and a year since The Periodic Table. Pretty unbelievable. Out of necessity, there haven't been any new projects in the works in 2018. I'd rather have something significant in the works, though, so I'm taking baby steps toward the Shiba Ramen franchise program. I want to be taking big leaps by 2019. Right now, I'm just wrapping my mind around it, but I'm getting ready to start drafting documents. I feel like a little work on Ramen Chemistry will motivate me. 

The franchise program has to be a major goal, because we want to focus on growing the brand and getting a licensing stream going. Especially that licensing stream, you know what I mean? In general, I'd much rather be building the concept than doing day-to-day maintenance or store-level operations. Not that I've done much in the way of operations, especially after the first year. This year, it's been mostly general counsel tasks, and some marketing and special events. I've always done all the social media for both concepts--Instagram, Facebook, and some website stuff--but my efforts have been increasingly insufficient. I'm just not focused on it enough. I'm not regularly in the stores, and I lack the ability to generate the constant stream of content needed to keep it fresh and interesting. It would be great to have the budget to outsource and build on the e-marketing program, but we're not there yet. You go to war with the army you have, not the army you might want. Donald Rumsfeld said that. I'm pretty sure I've used that quote on this blog before. It never stops being relevant.   

Great Food in Emeryville. Pig in a Pickle opens soon.  C-Casa and Fish Face are recent additions. Chef Cat Li makes some incredible macarons at Oui Oui (photo credit evilleeye.com). Please come eat their food!

Great Food in Emeryville. Pig in a Pickle opens soon.  C-Casa and Fish Face are recent additions. Chef Cat Li makes some incredible macarons at Oui Oui (photo credit evilleeye.com). Please come eat their food!

The big story of the year has been recovery from the construction at Public Market Emeryville. What a shitshow that's been. From around March to December 2017, the road and parking in front of the market were turned into a gaping mud pit, when they rerouted the road to make space for a new parking deck and some retail spaces across the street. Continual delays pushed the construction into our winter busy season, by which point sales had deteriorated significantly relative to the prior year, despite our having raised prices. The parking landscape was constantly evolving through the entire period. Access was disrupted and the number of available spaces was insufficient at peak times. Signage and customer education were perpetually short of where they needed to be to maintain traffic.    

When the rerouted road finally opened in mid-December, the disruption actually got worse. The parking logistics changed (again), with barely any guidance for customers, and many of the access points still not open. The sole usable entrance to the main lot was indicated with unlighted 8.5" x 11" signs taped onto sandwich boards. Predictably enough, sales during what should have been one of the year's busiest periods got decapitated. In December 2017, we sold $20,000 less than December 2016, despite higher prices. We'd been looking forward to a robust winter season to get our cash situation back on track after a year full of our own construction expenses and disappointing Public Market sales. The whole episode really left us hurting when the (still ongoing) slow season hit in the spring.  

December 19, 2017. The scene at peak dinner time during peak shopping season. 

December 19, 2017. The scene at peak dinner time during peak shopping season. 

And that's not the end of it. Concurrently with the road relocation, the complex added a parking deck with a ground floor grocery. for New Seasons Market, a Portland-based Whole Foods-type concept. The promise of an anchor grocery opening was huge, and was supposed to provide a boost to overall traffic at the end of 2017. Originally, New Seasons was slated to open in October, but the opening kept getting put off throughout the fall. Then in December, it was announced that New Seasons decided to pull out of the project entirely! New Seasons built a grocery store. Its signs were up. It had its shopping carts on-site. And then it decided not to move in. The company abandoned its entire expansion into the Bay Area. The store it opened in Silicon Valley earlier in the year apparently did a small fraction of projected sales, causing it to close that store, walk away from the Public Market project at the 11th hour, and pull out of two other projects at various stages of development. What a fucking disaster, right? So here we are in September 2018, and the they still don't have a new tenant lined up for the grocery space. The New Seasons signs are still up. Once they find a new tenant, who knows how long it's going to take for it to make the inevitable alterations to the space? I'll be surprised if a grocery is operating in September 2019.    

Last month, we got word of another twist in this woeful tale. The developers decided to call off building the parking/retail structure across from the Market because of cost issues. As far as we understand it, the whole purpose of moving the road was to accommodate this new structure. So, you ask, what was the point of all the headache and expense? If you come up with a good answer, we'd love to hear it, because we can't think of one. The silver lining is that the specter of construction will dissipate as the site gets converted into convenient surface parking this fall, rather than being torn up for another year. Other positives in the near future are the completion of around 300 new residential units at the edge of the project, along with the opening of a new playground and dog park. Most of those units are slated to start leasing in the next six months, and it looks like the construction is on track to make that happen. The playground is opening this month. Should help with traffic. 

Above Left.  So-called Parcel B shown in rendering, with lots of sunglasses-wearing customers walking toward the food hall, presumably to buy drinks at The Periodic Table. Above Right. Recent view of Parcel B, as it has looked for the bulk of the year. It's about to be paved. Photo credit evilleeye.com

Near term, we're nervous about the continued dilution of the existing customer base as more restaurant and bar concepts open inside Public Market this fall. We've had the sense that customers are maybe, finally, maybe starting to come back after eighteen months of disruption. That's still a big maybe, because we've only seen real improvement for about a month, and don't have enough data to draw any clear conclusions. But three new concepts are opening in September, requiring hundreds more customers per day to maintain the existing (and totally insufficient, by the way, if the goal is to make money) per-tenant volume. I can predict with some confidence that all the needed customers aren't just going to magically show up overnight, so we're bracing ourselves for another setback. At least the rainy season is coming, hopefully earlier than it did last year. People eat a lot more ramen when it's dark, rainy, and cold. As I've said before, we pray to the rain gods at our house.

The whole episode has been pretty brutal for the Public Market tenants. These are largely small, family-run businesses without ready access to capital or debt. Most are single-location, or a very small (2-3 store) chains, and most of the owners work in the stores to varying degrees. Some of the newer concepts opened to dramatically lower sales than anticipated. Everybody has been limping along, Meanwhile, the City of Emeryville just raised the minimum wage for the third time since we opened in December 2015. It's no wonder we're charging $2.50 more per ramen than we were 30 months ago. 

The one thing I will say is that Public Market has an increasing amount of great food. We're pumped for Pig in a Pickle to open in a few weeks. Amazing barbecue concept from a former French Laundry chef, Damon Stainbrook. He's got a location in Corte Madera we checked out earlier this summer, and it's going to be a huge hit in Emeryville. He's already installed a giant meat smoker in his kiosk. C-Casa (gourmet tacos and Mexican fare) and Fish Face (poke from accomplished sushi chef Billy Ngo) both opened last year. Paradita does fantastic Peruvian street food. Hot Italian has my favorite thin-crust pizza. And a lot of charges from Oui Oui (macarons) and Mr. Dewie's (cashew ice cream) appear on my credit card every month. There are a bunch of other good concepts in the food hall, too, and Super Duper Burger just announced a lease for a full restaurant space. The food, at least, is cause for optimism.